A celebration of creativity in motion. Shot across multiple set builds in a single day, the production was nimble yet ambitious.
My creative direction combined live action with bursts of doodle animation to bring out the playful energy of the product and its users. I leaned into big, expressive camera moves and dynamic lensing to make the act of creating feel larger than life: immersive, tactile, and alive. With color treatment playing a central role in tying everything together.
Agency: Lemonlight
Role: Director, Creative Director, Editor