During the Covid-19 pandemic, stadiums and public venues went quiet, leaving fans far from the teams they love. Tundra Suites turned that challenge into an experience: Toyota placed two Tundras courtside at a Club América game, giving two groups of fans the best seats in the house while safely distanced. The campaign brought the thrill of live sports back to the audience, turning Toyota’s vehicles from just a product placement to a front-row, unforgetable experience.
Agency: Conill
Role: Director, Editor, DP