The Cloudmonsters are one of On’s flagship running shoes, and this campaign set out to make running feel fun and dynamic, just like the shoe. I designed the film to highlight both the shoe and the energy of the people who wear it, starting with an immersive sequence. From there, we step on the gas, moving into high-intensity sequences filled with motion blurs, camera whips, and 500fps shots that freeze time and bring the audience right into the run. Our shots showcase details of the product, interwoven with immersive glimpses of the runner’s experience.
Production Co: Dieresis Mx
Role: Director, Creative Director, Editor, Producer