For the launch of the all-new 2025 Murano, I set out to craft a reveal film that matched the car’s elegance and innovation. I combined advanced techniques, using AI to design the immersive background plate, shooting at an LED volume stage in Los Angeles, and employing a technocrane and other tools for precision and dynamic camera movement. Every shot was carefully crafted to showcase a feature or design detail.
The result is a film that celebrates both craft and technology, presenting the Murano not just as a car, but as a statement of precision, luxury, and forward-thinking design.
Agency: Spinifex
Role: Director