We focused on the collaboration and quiet synergy that drive small businesses forward, and how Nissan Fleets empowers that momentum. Through two distinct stories with a shared message, the spots show how leasing multiple vehicles becomes more than a logistical solution; it’s a catalyst for growth.
My main goal was to show how Nissan Fleets take care of transportation and delivery, so business owners can focus on what truly matters: the product, the craft, and the people making it happen.
Agency: Critical Mass
Role: Director
Fleets for Catering
Fleets for Floristry