My goal was to highlighting the brand’s meticulous attention to detail. I drew inspiration from violinist Mizuki Yamanaka Noda’s performance, crafting a dreamlike visual style. I wanted to reflect the precision, craftsmanship, and elegance inherent to Lexus, blending flowing, ethereal imagery with grounded moments that showcase the car in its natural environment. The result is a film that celebrates both artistry and engineering.
Production Co: Dieresis Mx
Role: Director, Creative Director