Allbirds set out to deliver a clear message: there’s no better travel shoe than the Tree Runner. This campaign focused on showcasing the shoe’s versatility and its ability to ground you in comfort amidst the chaos of travel and everyday life.
To bring that idea to life, I used dynamic camera and editing techniques like step-printing, zooms, and dolly moves that immerse the audience in the rhythm of the story. Our characters move in Allbirds comfort with precision and ease, while the world around them rushes forward in chaos.
COMING SOON
Agency: Monks
Role: Director